Translink -Transport 2050 VR

How to bring future vision of transport alive?

USER
Translink Comuters
PNE Fair Visitors
Vancouver Residents

MY ROLE
Product UX Designer
UI Designer
Video Editor
Product Owner

TOOLSUnity 3D
Adobe After effects, Photoshop,
XD & Illustrator
Sketch & Invision
Digital Whiteboard

TEAM Micheal W - Developer
Rafa V - Game Designer
Chance Archiact Team

︎WHAT

Transport 2050 is a transport showcase at the PNE fair championed by Translink in Vancouver. The focus of the event is to get the dialogue started for the future of transport in Vancouver for the next 30 years targeting the year 2050. Our task was to share a possible vision of this future & get the Translink commuters excited.

︎VR DEMO

Narrative 1: eCar + eBike ride.

Narrative 2: Skytrain + eBike ride.

︎BRIEF

To create an engaging vision of future transport for Greater Vancouver.

︎PROCESS

︎PERSONA

After getting the brief from the client 1st step was to create 2 distinctive Personas for the project:

They led the direction for rest of the project.

︎EXPERIENCE

We created two distinct branched naratives in VR for people to experience. The outcome changes based on the interactive choices made in the experience.

To plan the project better, I created 2 storyboards for 2 seperate branching narratives:

Storyboard for Skytrain + eBike Route:

Storyboard for Skytrain + eCar Route:

Since it was a small team we had to make sure we spend time on the right priorities. Inteactions was high on list. We created documetation efficient planning & stuck to it.

UX flow for the End to End experince:

︎USER INTERFACE

COPY

︎WORLD BUILDING

COPY