Resume


Hello, I am Pushkar.
A Lead Product & UX UI Designer with Design, Advertising and Teaching experience.


I specialize in Product and UX UI design for digital media, products, VR AR, games and experiences, aiming to create immersive, engaging, and intuitive user experiences.

In recent years, I've collaborated with leading Product, Design, and Game studios, contributing to projects such as Journey to Foundation and Doom 3: VR Edition, which was recognized as a finalist for VR Game of the Year at both the International VR Awards and Canadian Game Awards. With a Bachelor's degree in Design and a Masters in Digital Media, I've gained valuable experience in renowned design studios, game studios, and ad agencies.

I enjoy being hands-on and technically skilled, working with game engines like Unreal Engine and Unity, as well as digital creation and 3D software such as Blender, Figma, and Adobe Creative Suite. Additionally, I excel in UX Design and research, leveraging collaboration and presentation tools like Miro, Mural, and the Google Suite.

As an educator, I teach UX Design at SFU's Masters Degree program and contribute to the VRAR & Digital Design program at VFS. I enjoy teaching and mentoring designers and leading complex design projects from scratch.

For an in-depth look at my journey, you can check out a recent interview here: https://www.toptal.com/designers/augmented-reality/vr-gaming


Work Experience:

︎STRAWBERRY FIELDS INTERACTIVE May 2023 - Present
Head of Design | Lead Product Designer


  • Head of Design responsible for all design on the current and future projects.
  • I am in-charge of product design, User Experience design, User Interface design and Visual design.
  • Working as part of the Product Triad with Product Manager & Head of Engineering.
    I am the Product Owner on the team.
  • Lead Product Designer creating a Platform and vr creation tools for for user generated 3D worlds for Roleplay Games and storytelling.
  • Lead UX UI Designer incharge of User experience and creating features. Responsible for UI Design, Interaction design and Information architecture.
  • Product Owner maintaining Backlog and setting Feature creation priority for team, based on User feedback and regular playtesting schedule with leading Content creators and Game masters in roleplay games.
  • Visual Designer in charge of UI for the application. Setting up design system in Figma inclusive of Color pallete, Typography, Iconography and other Design Patterns for the library.


︎ARCHIACT VR  | November 2018 - May 2023
Lead User Experience & User Interface Designer
    • I lead, design and develop the User Experience(UX) and implement User Interface(UI) and interaction for various Virtual reality(VR), Augmented Reality(AR) & projects for interactive media experiences and games.

      📍 Worked on a Doom3VR, released March 2021

      📍 Worked on an Journey to Foundation AAA VR game

      Some of my daily responsibilities are:
      • Prototyping interactions for gamified applications on VR, AR, Web & mobile.
      • Writing & Iterating on Feature Briefs for Game UX & UI features, for approval with my fellow leads. Once feature briefs are approved, create & break down tasks for the team to develop.
      • Collaborating with Art & Engineering in developing efficient UI systems.
      • Working with Game Design in developing user-friendly experiences.
      • Identifying opportunities/improvements in current designs and iterating on new solutions.
      • Coordinating User Research & Usability testing to create action plans for UX improvements.
      • Defining and pushing the visual style of the features while ensuring that they remain cohesive using cutting-edge User Interface solutions.
      • Lead, Mentor, Hire and direct Junior UX & UI Designers
      • Leading, Mentoring and setting up tasks for my reports. Managing 1:1s, performance reviews, tasks and priorities, etc.


︎Freelance Contracts in North America & Europe  | 2018 - Present
Senior Product  Designer


︎SHAPE IMMERSIVE
- Spatial Data Marketplace
Product design, UX/UI Design, and research.



︎CHKOUT- Mixed Reality Shopping Experience | May 2018 - Ongoing
Product and User Experience Designer, Biz-Dev.


︎YUMEBAU - Location-based Augmented Reality Game for kids
UX/UI Design, and Product Owner. 



︎TORONTO NOW - Events module June 2018 
UX/UI Design, and research.


︎Associate Creative Director-BPG BATES Dubai
(Part of WPP group)
Dubai, UAE.

︎Senior Art Director - DDB Dubai

︎Sr. Art Director - Impact BBDO

︎Art director - Leo Burnett Dubai
Bombay, INDIA

︎Art Director -
Saatchi & Saatchi Mumbai


︎Art Director - Ambience Publicis

︎Art Director - Alok Nanda Company

Art Director - Grey World Wide 

︎Creative Department Intern -JWT 








Specialties:

UX - User eXperience Design
UI - User Interface Design
360 ̊  Advertising Campaigns
Photography

Other Interests
Mixed Reality
Game Design
Augemented Reality
Inline skating



References

Available on request

Social Media

Email: pushkar.web(at)gmail.com
linkedin: linkedin.com/in/pushkar30





Client list


FMCG
Lipton - Yellow Label
Lipton - Clear Green
Lipton - Chai latte
Pepsico - Pepsi
Pepsico - Mountain Dew
Pepsico - Mirinda
Pepsico - 7up
Al Rawabi - Juices
Al Rawabi - Milk
Tetley Tea
Masterfoods - Snickers
Himani
Dabur
ITC Foods
Saffola Sunflower Oil

MUSIC
Easy Buy Music



AUTOMOTIVE
General Motors - Envoy
General Motors - Yukon
General Motors - Suburban
Chevrolet - Optra
Chevrolet - Epica
Chrysler

SERVICES
Showtime - CableTV network
RTA - Road Transport Authority Dubai
RTA - Dubai - Metro
RTA - Dubai - Tram
RTA - Dubai - Bus
FNC - Federal National Council
BPCL - Bharat Petroleum

FINANCE
HSBC Bank
HDFC Bank
FGB - First Gulf Bank
Kotak Mahindra Bank
Sharekhan.com
Dubai Mercantile Exchange



RETAIL
Grohe
Citizen Watches
Sharjah Megamall
360 mall
Global Village

FASHION
Arrow Shirts
Wrangler
Babyshop
Park Avenue

TELCOM
BPL Mobile

REAL ESTATE
Dubai Properties
Business Bay

HOSPITALITY
Barista Coffee Company
Taj Group of Hotels
Travelport



Skills & tools

Sketch
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Adobe Premiere
Invision
Invision Studio
Cinema 4d
Unreal Engine
Unity 3d
Persona
Prototyping
Wireframing
Sketching
Doodling
Agile
Scrum
Photography
Video Editing






Bombay

INDIA

Dubai

UAE

Vancouver

CANADA