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Hello, I am Pushkar.
A Lead Product Designer with years of design, advertising and Teaching experience.


I am A Lead User experience and Product designer. I lead a team of UX UI & inteaction designeners and work with developers and project managers to design seamless immersive experiences.

Over the last few years I have focussed on UX design, as I believe that I can make an impact in the industry building on my understanding of human centric design, user research, consumer behavior, creative strategy, storytelling and design fundamentals. I am passionate about design and believe in continuous learning for an ever-changing digital world. To build on skills learnt on the job over many years, I went back to school to complete my Master’s degree in Digital media at The Centre for Digital Media in Vancouver, where I specialized in Product Development and UX design.

I have worked on various projects ranging from Mobile Apps, Augmented reality projects, to Virtual Reality Experiences where I honed my Rapid prototyping, interaction design, User Research, Design thinking and Agile project management skills. I am proficient in many softwares, tools and methodologies that aid me in designing these experiences. As of now I am advancing my Unity3D skills and learning Digital Sculpting using Blender3D and SketchBoxVR.

I come from a long career starting as an Art Director, leading to a role of an Associate Creative director. I led a team of digital designers, writers, art directors as I worked with multinational clients to create strategically sound products and communication in digital media. My work has recived many international awards. My undergraduate degree is in BFA(Applied arts) where I honed my UI design, storytelling, typography  and motion design  skills.

I am passionate about UX design for Mixed reality platforms and involved in a number of contract projects as a UX, product & UI designer. When I am not designing I spend my time learning new skills, participating in hackathons, watching obscure foreign films and traveling. 

Work Experience:

︎STRAWBERRY FIELDS INTERACTIVE | May 2023 - Present
Head of Design | Lead Product Designer

  • Head of Design responsible for all design on the current and future projects.
  • I am in-charge of product design, User Experience design, User Interface design and Visual design.
  • Working as part of the Product Triad with Product Manager & Head of Engineering.
    I am the Product Owner on the team.
  • Lead Product Designer creating a Platform and vr creation tools for for user generated 3D worlds for Roleplay Games and storytelling.
  • Lead UX UI Designer incharge of User experience and creating features. Responsible for UI Design, Interaction design and Information architecture.
  • Product Owner maintaining Backlog and setting Feature creation priority for team, based on User feedback and regular playtesting schedule with leading Content creators and Game masters in roleplay games.
  • Visual Designer in charge of UI for the application. Setting up design system in Figma inclusive of Color pallete, Typography, Iconography and other Design Patterns for the library.


︎ARCHIACT VR  | November 2018 - May 2023
Lead User Experience & User Interface Designer
    • I lead, design and develop the User Experience(UX) and implement User Interface(UI) and interaction for various Virtual reality(VR), Augmented Reality(AR) & projects for interactive media experiences and games.

      📍 Worked on a Doom3VR, released March 2021

      📍 Worked on an Journey to Foundation AAA VR game

      Some of my daily responsibilities are:
      • Prototyping interactions for gamified applications on VR, AR, Web & mobile.
      • Writing & Iterating on Feature Briefs for Game UX & UI features, for approval with my fellow leads. Once feature briefs are approved, create & break down tasks for the team to develop.
      • Collaborating with Art & Engineering in developing efficient UI systems.
      • Working with Game Design in developing user-friendly experiences.
      • Identifying opportunities/improvements in current designs and iterating on new solutions.
      • Coordinating User Research & Usability testing to create action plans for UX improvements.
      • Defining and pushing the visual style of the features while ensuring that they remain cohesive using cutting-edge User Interface solutions.
      • Lead, Mentor, Hire and direct Junior UX & UI Designers
      • Leading, Mentoring and setting up tasks for my reports. Managing 1:1s, performance reviews, tasks and priorities, etc.


︎SHAPE IMMERSIVE - Spatial Data Marketplace | June 2018 - November 2018
Product design, UX/UI Design, and research. ︎


︎CHKOUT- Mixed Reality Shopping Experience | May 2018 - Ongoing
Product and User Experience Designer, Biz-Dev.


︎YUMEBAU - Location-based Augmented Reality Game for kids | Jan 2018 - June 2018 
UX/UI Design, and Product Owner. 



︎TORONTO NOW - Events module June 2018 
UX/UI Design, and research.


︎Associate Creative Director-BPG BATES Dubai(Part of WPP group)Jul 2011 – July2017
︎Senior Art Director - DDB Dubai
| Mar 2009-Jul 2011


︎Sr. Art Director - Impact BBDO
| Mar 2007 – Feb 2009


︎Art director - Leo Burnett Dubai
| Sep 2004 – Mar 2007
Bombay, INDIA

︎Art Director - Saatchi & Saatchi Mumbai

︎Art Director - Ambience Publicis


 ︎Art Director - Alok Nanda Company

 Art Director - Grey World Wide | 

︎Creative Department Intern -JWT 

Check out my work experience in detail on linkedIn. ︎






Specialties:

UX - User eXperience Design
UI - User Interface Design
360 ̊  Advertising Campaigns
Photography

Other Interests
Mixed Reality
Game Design
Augemented Reality
Inline skating



References

Available on request

Social Media

Email: pushkar.web(at)gmail.com
linkedin: linkedin.com/in/pushkar30




Client list


FMCG
Lipton - Yellow Label
Lipton - Clear Green
Lipton - Chai latte
Pepsico - Pepsi
Pepsico - Mountain Dew
Pepsico - Mirinda
Pepsico - 7up
Al Rawabi - Juices
Al Rawabi - Milk
Tetley Tea
Masterfoods - Snickers
Himani
Dabur
ITC Foods
Saffola Sunflower Oil

MUSIC
Easy Buy Music



AUTOMOTIVE
General Motors - Envoy
General Motors - Yukon
General Motors - Suburban
Chevrolet - Optra
Chevrolet - Epica
Chrysler

SERVICES
Showtime - CableTV network
RTA - Road Transport Authority Dubai
RTA - Dubai - Metro
RTA - Dubai - Tram
RTA - Dubai - Bus
FNC - Federal National Council
BPCL - Bharat Petroleum

FINANCE
HSBC Bank
HDFC Bank
FGB - First Gulf Bank
Kotak Mahindra Bank
Sharekhan.com
Dubai Mercantile Exchange



RETAIL
Grohe
Citizen Watches
Sharjah Megamall
360 mall
Global Village

FASHION
Arrow Shirts
Wrangler
Babyshop
Park Avenue

TELCOM
BPL Mobile

REAL ESTATE
Dubai Properties
Business Bay

HOSPITALITY
Barista Coffee Company
Taj Group of Hotels
Travelport


Skills & tools

Sketch
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Adobe Premiere
Invision
Invision Studio
Cinema 4d
Unreal Engine
Unity 3d
Persona
Prototyping
Wireframing
Sketching
Doodling
Agile
Scrum
Photography
Video Editing





Bombay

INDIA

Dubai

UAE

Vancouver

CANADA