Resume

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I am currently working with Archiact VR, where we build VR/AR games & business solutions.

Hello, I am Pushkar. A UX Designer with years of design, advertising and Project management experience.

I am A Lead User experience and product designer. I lead a team of UX UI & inteaction designeners and work with developers and project managers to design seamless immersive experiences.

Over the last few years I have focussed on UX design, as I believe that I can make an impact in the industry building on my understanding of human centric design, user research, consumer behavior, creative strategy, storytelling and design fundamentals. I am passionate about design and believe in continuous learning for an ever-changing digital world. To build on skills learnt on the job over many years, I went back to school to complete my Master’s degree in Digital media at The Centre for Digital Media in Vancouver, where I specialized in Product Development and UX design.

I have worked on various projects ranging from Mobile Apps, Augmented reality projects, to Virtual Reality Experiences where I honed my Rapid prototyping, interaction design, User Research, Design thinking and Agile project management skills. I am proficient in many softwares, tools and methodologies that aid me in designing these experiences. As of now I am advancing my Unity3D skills and learning Digital Sculpting using Blender3D and SketchBoxVR.

I come from a long career starting as an Art Director, leading to a role of an Associate Creative director. I led a team of digital designers, writers, art directors as I worked with multinational clients to create strategically sound products and communication in digital media. My work has recived many international awards. My undergraduate degree is in BFA(Applied arts) where I honed my UI design, storytelling, typography and motion design skills.

I am passionate about UX design for Mixed reality platforms and involved in a number of contract projects as a UX, product & UI designer. When I am not designing I spend my time learning new skills, participating in hackathons, watching obscure foreign films and traveling.

Work Experience:

︎ARCHIACT VR - AR/VR studio | November 2018 - Present
Lead User Experience (UX) & User Interface (UI) Designer

- I lead, design and develop the User Experience(UX) and implement User Interface(UI) and interaction for various Virtual reality(VR), Augmented Reality(AR) & projects for interactive media experiences and games.
  
  📍 Worked on a Doom3VR, released March 2021
  
  📍 Currently working on an unannounced AAA VR game
  
  Some of my daily responsibilities are:
  • Prototyping interactions for gamified applications on VR, AR, Web & mobile.
  • Writing & Iterating on Feature Briefs for Game UX & UI features, for approval with my fellow leads. Once feature briefs are approved, create & break down tasks for the team to develop.
  • Collaborating with Art & Engineering in developing efficient UI systems.
  • Working with Game Design in developing user-friendly experiences.
  • Identifying opportunities/improvements in current designs and iterating on new solutions.
  • Coordinating User Research & Usability testing to create action plans for UX improvements.
  • Defining and pushing the visual style of the features while ensuring that they remain cohesive using cutting-edge User Interface solutions.
  • Lead, Mentor, Hire and direct Junior UX & UI Designers
  • Leading, Mentoring and setting up tasks for my reports. Managing 1:1s, performance reviews, tasks and priorities, etc.
  
  As Virtual reality(VR) and Augmented Reality(AR) are relatively new I work with the team to develop new techniques and iterate them on a daily basis. I develop and design user-friendly experiences to encourage users (players & viewers) to keep them at ease and facilitate the VR and AR industry that I'm so passionate about.I lead, design and develop the User Experience(UX) and implement User Interface(UI) and interaction for various Virtual reality(VR), Augmented Reality(AR) & projects for interactive media experiences and games.
  
  📍 Worked on a Doom3VR, released March 2021
  📍 Currently working on an unannounced AAA VR game
- Some of my daily responsibilities are:
- Prototyping interactions for gamified applications on VR, AR, Web & mobile.
- Writing & Iterating on Feature Briefs for Game UX & UI features, for approval with my fellow leads. Once feature briefs are approved, create & break down tasks for the team to develop.
- Collaborating with Art & Engineering in developing efficient UI systems.
- Working with Game Design in developing user-friendly experiences.
- Identifying opportunities/improvements in current designs and iterating on new solutions.
- Coordinating User Research & Usability testing to create action plans for UX improvements.
- Defining and pushing the visual style of the features while ensuring that they remain cohesive using cutting-edge User Interface solutions.
- Lead, Mentor and direct Junior UX & UI Designers
- Leading, Mentoring and setting up tasks for my reports. Managing 1:1s, performance reviews, tasks and priorities, etc. As Virtual reality(VR) and Augmented Reality(AR) are relatively new I work with the team to develop new techniques and iterate them on a daily basis. I develop and design user-friendly experiences to encourage users (players & viewers) to keep them at ease and facilitate the VR and AR industry that I'm so passionate about.
  
  Skills:
- Leading UX UI Teams
- User Experience Design
- User Interface Design
- Game UX UI
- Creative Direction
- Visual Design
- Teaching
- Data Visualization
- Human centered design
- Design Leadership

︎SHAPE IMMERSIVE - Spatial Data Marketplace | June 2018 - November 2018
Product design, UX/UI Design, and research. ︎

• Research how geospatial data can be used to develop persistent AR experiences
• Interview stakeholders and experts in the field
• Devise a high-level guideline to explain how spatial data is used in AR
• Design happy user path from a data buyer’s perspective
• Design and iterate on wireframes
• Visualize spatial data
• Usability testing
• High fidelity and clickable prototype

︎CHKOUT- Mixed Reality Shopping Experience | May 2018 - Ongoing
Product and User Experience Designer, Biz-Dev.

︎YUMEBAU - Location-based Augmented Reality Game for kids | Jan 2018 - June 2018
UX/UI Design, and Product Owner.

• Product + UX Designer: Creating Personas and User journeys to help developers, designers, and stakeholders align on the product vison.
• UX researcher: Studying and Implementing a seamless user experience in Augmented Reality Game. Defining the UX of AR as we build the product. Studying best practices in AR.
• UI Designer: - Rapid prototyping User Interactions design and implementing them in Unity3D, Iterate and validate the designs by user testing.
• Game designer: Help the dev team with the Game design document. Design engaging gameplay and core loops. Maintain Art Bible.
• Product owner: Setup and facilitate client meetings and product retros. Manage client expectations and align with the Scrum Master to develop Product.

︎TORONTO NOW - Events module June 2018
UX/UI Design, and research.

• UX Designer: Creating Personas and User journeys to create a seamless Event platform.
• UI Designer: Design UI with brand guidelines. Create a clickable prototype using Sketch and Invision.
• UX Research: Competetive research and category landscape analysis for best practices and Event Solutions.

︎Associate Creative Director-BPG BATES Dubai(Part of WPP group)Jul 2011 – July2017(6 yrs)

I managed a team of Designers, Art Directors & Copywriter. I was responsible for developing Integrated, through the line Creative for several accounts including:

• HMD Nokia - Nokia mobile phones creative responsibilities for MENA region
• Babyshop - A Kids Apparel brand from Landmark Group
• Mashreq Bank - 3rd largest Bank in the UAE
• Homebox - A furniture brand from Landmark Group
• 360 Mall - 2nd biggest mall in Kuwait
• Rivoli Eyezone & Hourchoice - Official Omega and Swatch group representative stores

My Responsibilities
• Working with client servicing teams to develop briefs on various client requirements.
• Presenting creative work and strategy to clients.
• Conceptualising, Planning, supervising and executing local/international Photo/video shoots a producer. Leading a team of Line producers, Model coordinators, Casting Directors, Makeup artists, Models & photographers. Supervising Retouching for the photo shoots.
• Leading several high- profile pitches with my team. We won 9 pitched for the agency in 2017.
• Reporting directly to the Executive Creative Director.

Check out my extensive work experience in detail on linkedIn. ︎

︎Senior Art Director - DDB Dubai
| Mar 2009-Jul 2011

My stint at DDB Dubai gave me the experience to add strategic insights to my creative skills. I handkled createive responsibilities for an International brand like Lipton - unilever group of companies for Middle-east North-Africa and Turkey region. I Also worked here on a lot of films and Multimedia campaigns.

Accounts:
• Lipton Tea (Unilever) for Turkey, MENA and Central Africa.
• Sharjah MegaMall
• HSBC Bank

︎Art director - Leo Burnett Dubai
| Sep 2004 – Mar 2007
My First Experience working in Dubai UAE. It gave a me a great insight into the region & its cultural influences. I worked on a number of accounts including:
• General Motors (Envoy, Yukon, Suburban)
• Chevrolet (Optra, Epica)
• Showtime (CableTV network)
• Grohe
• Dubai TV
• Dubai Properties & Business Bay
• I won a Mena Crystal Grandprix for General motors Poster
• I won a poster competition for Mena Crystal awards, as a result I was chosen to represent the MENA region at the Crystal festival at Meribel, France.

︎Sr. Art Director - Impact BBDO
| Mar 2007 – Feb 2009

Ths was my exposure to Maga brands like PepsicCo and Masterfoods. I worked on some big productions on Snickers and Mountain Dew at BBDO.

Accounts:
• Pepsi Co (Pepsi, Miranda, 7up & Mountain Dew)
• Masterfoods (Snickers)
• Citizen Watches
• DME

Bombay, INDIA

︎Art Director - Saatchi & Saatchi Mumbai

Art Director - Ambience Publicis

︎Art Director - Alok Nanda Company

Art Director - Grey World Wide |

︎Creative Department Intern -JWT

Check out my work experience in detail on linkedIn. ︎

Education:

The Centre for Digital Media - Vancouver Canada
Master of Digital Media, MDM.

Product Design, Digital Media, Creative Technology
.
CDM is an internationally recognized, research informed and industry relevant professional graduate program that engages students in the development of digital media products.

Sir J J Institute of Applied Arts
Bachelor of fine arts - BFA (Applied Arts).
Part of Mumbai Universtiy, JJ School of ARt is a premier Art School in Asia. Studied Commercial Art, Creative, Design

Activities and Societies: Huemages - Annual Student Creative festival

Specialties:

UX - User eXperience Design
UI - User Interface Design
360 ̊ Advertising Campaigns
Photography

Other Interests

Mixed Reality
Game Design
Augemented Reality
Inline skating

References

Available on request

Social Media

Email: pushkar.web(at)gmail.com
linkedin: linkedin.com/in/pushkar30

Client list

FMCG
Lipton - Yellow Label
Lipton - Clear Green
Lipton - Chai latte
Pepsico - Pepsi
Pepsico - Mountain Dew
Pepsico - Mirinda
Pepsico - 7up
Al Rawabi - Juices
Al Rawabi - Milk
Tetley Tea
Masterfoods - Snickers
Himani
Dabur
ITC Foods
Saffola Sunflower Oil

MUSIC
Easy Buy Music

AUTOMOTIVE
General Motors - Envoy
General Motors - Yukon
General Motors - Suburban
Chevrolet - Optra
Chevrolet - Epica
Chrysler

SERVICES
Showtime - CableTV network
RTA - Road Transport Authority Dubai
RTA - Dubai - Metro
RTA - Dubai - Tram
RTA - Dubai - Bus
FNC - Federal National Council
BPCL - Bharat Petroleum

FINANCE
HSBC Bank
HDFC Bank
FGB - First Gulf Bank
Kotak Mahindra Bank
Sharekhan.com
Dubai Mercantile Exchange

RETAIL
Grohe
Citizen Watches
Sharjah Megamall
360 mall
Global Village

FASHION
Arrow Shirts
Wrangler
Babyshop
Park Avenue

TELCOM
BPL Mobile

REAL ESTATE
Dubai Properties
Business Bay

HOSPITALITY
Barista Coffee Company
Taj Group of Hotels
Travelport

Skills & tools

Sketch
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Adobe Premiere
Invision
Invision Studio
Cinema 4d
Unreal Engine
Unity 3d

Persona
Prototyping
Wireframing
Sketching
Doodling
Agile
Scrum
Photography
Video Editing