Priorin — Hair Health App

How to convince women to adopt a long term hair health solution?





USER
Women 25-45yrs old 
Spouses
Beauty Healthcare Profesionals
Friends



MY ROLE
UX Designer
Product Designer
Associate Creative Director

UI Designer
Presenter

TOOLS
Whiteboards
Google photos
Adobe Illustrator
Adobe XD
Adobe After Effects
Adobe Photoshop
TEAM
Bates Creative team
Bates CS team


︎BRIEF

︎TASK

To enable 


︎CHALLENGE
Over ︎


︎PROCESS
I folowed a simple Design Thinking process to arrive at a simple but elegant solution.


︎USER PERSONA
Kate is a 


︎USER ANALYSIS
We started with an indepth user mapping and analysis. Having a 11th grader on the team - (Scarlett) really helped.

We used the User Journey mapping technique to understand how the problem is currently attempted to solve.




︎DEFINE

We came up with 3 different approaches and narrowed down on one solution:
T





︎COMPETITION 
V CAREER
VoiceBack Career interests test.
Tell you based on your interests what careers are best suited for you.




Broad- not catered to at just high-school students. ︎
CAREER CLUSTER Career interest quiz helps prospective students (and current students) to explore which career path is best for them


Caters an older demographic For Madison College- not catered to  high-school students. ︎
PATH SOURCE PathSource is America's premier career exploration tool.




For schools and consumers. Closes to our audience of high-school students. ptrimararily a college finding tool. ︎


︎PLATFORM




︎USER FLOW
An app flow with minimum number of clicks to get the user to a desired an quick outcome was designed. 





︎DELIVERABLES


A web app that helps students find their passions and suggests relevant career paths as a MVP.
For future plans we would like to develop it to connect students with Universities > Mentors > Internships > Jobs/Entrepreneurship.





︎ USER INTERFACE
A.



App Screen and UI design

︎REVENUE MODEL
W


︎FURTHER DETAILS
Presentation Deck link ︎
Glossary, notes, links, refs


︎RETROSPECTIVE
︎WHAT WORKED
1. Learnt how to work with a brand new team.
2. Worked rapidly in a time constraint of less than 8 hours.
3. Rapid prototyping and developing through constant iteration.
4. Lucky to work with the real user - Scarlett
5. We won the 3rd prize, not bad for a very long days work!

︎ WHAT DID NOT
1. We did not do enough user tests earlier; a severe time constraint left no time for user tests.
2. I did not get to interact or learn from the other teams, judges and experts in the hackathon.
3. Lack of software developers/engineers on the team restricted us from understanding the backend operations and fleshing out the solution for real.

︎FUTURE PLANS

O


T