Resume
I am currently working with Archiact VR, where we build VR/AR games & business solutions.
Hello, I am Pushkar. A UX Designer with years of design, advertising and Project management experience.
I am A Lead User experience and product designer. I lead a team of UX UI & inteaction designeners and work with developers and project managers to design seamless immersive experiences.
Over the last few years I have focussed on UX design, as I believe that I can make an impact in the industry building on my understanding of human centric design, user research, consumer behavior, creative strategy, storytelling and design fundamentals. I am passionate about design and believe in continuous learning for an ever-changing digital world. To build on skills learnt on the job over many years, I went back to school to complete my Master’s degree in Digital media at The Centre for Digital Media in Vancouver, where I specialized in Product Development and UX design.
I have worked on various projects ranging from Mobile Apps, Augmented reality projects, to Virtual Reality Experiences where I honed my Rapid prototyping, interaction design, User Research, Design thinking and Agile project management skills. I am proficient in many softwares, tools and methodologies that aid me in designing these experiences. As of now I am advancing my Unity3D skills and learning Digital Sculpting using Blender3D and SketchBoxVR.
I come from a long career starting as an Art Director, leading to a role of an Associate Creative director. I led a team of digital designers, writers, art directors as I worked with multinational clients to create strategically sound products and communication in digital media. My work has recived many international awards. My undergraduate degree is in BFA(Applied arts) where I honed my UI design, storytelling, typography and motion design skills.
I am passionate about UX design for Mixed reality platforms and involved in a number of contract projects as a UX, product & UI designer. When I am not designing I spend my time learning new skills, participating in hackathons, watching obscure foreign films and traveling.
Work Experience:
︎ARCHIACT VR - AR/VR studio | November 2018 - Present
Lead User Experience (UX) & User Interface (UI) Designer
︎SHAPE IMMERSIVE - Spatial Data Marketplace | June 2018 - November 2018
Product design, UX/UI Design, and research. ︎
• Research how geospatial data can be used to develop persistent AR experiences
• Interview stakeholders and experts in the field
• Devise a high-level guideline to explain how spatial data is used in AR
• Design happy user path from a data buyer’s perspective
• Design and iterate on wireframes
• Visualize spatial data
• Usability testing
• High fidelity and clickable prototype
︎CHKOUT- Mixed Reality Shopping Experience | May 2018 - Ongoing
Product and User Experience Designer, Biz-Dev.
︎YUMEBAU - Location-based Augmented Reality Game for kids | Jan 2018 - June 2018
UX/UI Design, and Product Owner.
• Product + UX Designer: Creating Personas and User journeys to help developers, designers, and stakeholders align on the product vison.
• UX researcher: Studying and Implementing a seamless user experience in Augmented Reality Game. Defining the UX of AR as we build the product. Studying best practices in AR.
• UI Designer: - Rapid prototyping User Interactions design and implementing them in Unity3D, Iterate and validate the designs by user testing.
• Game designer: Help the dev team with the Game design document. Design engaging gameplay and core loops. Maintain Art Bible.
• Product owner: Setup and facilitate client meetings and product retros. Manage client expectations and align with the Scrum Master to develop Product.
︎TORONTO NOW - Events module June 2018
UX/UI Design, and research.
• UX Designer: Creating Personas and User journeys to create a seamless Event platform.
• UI Designer: Design UI with brand guidelines. Create a clickable prototype using Sketch and Invision.
• UX Research: Competetive research and category landscape analysis for best practices and Event Solutions.
︎Associate Creative Director-BPG BATES Dubai(Part of WPP group)Jul 2011 – July2017(6 yrs)
Lead User Experience (UX) & User Interface (UI) Designer
- I lead, design and develop the User Experience(UX) and implement User Interface(UI) and interaction for various Virtual reality(VR), Augmented Reality(AR) & projects for interactive media experiences and games.
📍 Worked on a Doom3VR, released March 2021
📍 Currently working on an unannounced AAA VR game
Some of my daily responsibilities are:
• Prototyping interactions for gamified applications on VR, AR, Web & mobile.
• Writing & Iterating on Feature Briefs for Game UX & UI features, for approval with my fellow leads. Once feature briefs are approved, create & break down tasks for the team to develop.
• Collaborating with Art & Engineering in developing efficient UI systems.
• Working with Game Design in developing user-friendly experiences.
• Identifying opportunities/improvements in current designs and iterating on new solutions.
• Coordinating User Research & Usability testing to create action plans for UX improvements.
• Defining and pushing the visual style of the features while ensuring that they remain cohesive using cutting-edge User Interface solutions.
• Lead, Mentor, Hire and direct Junior UX & UI Designers
• Leading, Mentoring and setting up tasks for my reports. Managing 1:1s, performance reviews, tasks and priorities, etc.
As Virtual reality(VR) and Augmented Reality(AR) are relatively new I work with the team to develop new techniques and iterate them on a daily basis. I develop and design user-friendly experiences to encourage users (players & viewers) to keep them at ease and facilitate the VR and AR industry that I'm so passionate about.I lead, design and develop the User Experience(UX) and implement User Interface(UI) and interaction for various Virtual reality(VR), Augmented Reality(AR) & projects for interactive media experiences and games.
📍 Worked on a Doom3VR, released March 2021
📍 Currently working on an unannounced AAA VR game
- Some of my daily responsibilities are:
- Prototyping interactions for gamified applications on VR, AR, Web & mobile.
- Writing & Iterating on Feature Briefs for Game UX & UI features, for approval with my fellow leads. Once feature briefs are approved, create & break down tasks for the team to develop.
- Collaborating with Art & Engineering in developing efficient UI systems.
- Working with Game Design in developing user-friendly experiences.
- Identifying opportunities/improvements in current designs and iterating on new solutions.
- Coordinating User Research & Usability testing to create action plans for UX improvements.
- Defining and pushing the visual style of the features while ensuring that they remain cohesive using cutting-edge User Interface solutions.
- Lead, Mentor and direct Junior UX & UI Designers
- Leading, Mentoring and setting up tasks for my reports. Managing 1:1s, performance reviews, tasks and priorities, etc. As Virtual reality(VR) and Augmented Reality(AR) are relatively new I work with the team to develop new techniques and iterate them on a daily basis. I develop and design user-friendly experiences to encourage users (players & viewers) to keep them at ease and facilitate the VR and AR industry that I'm so passionate about.
Skills: - Leading UX UI Teams
- User Experience Design
- User Interface Design
- Game UX UI
- Creative Direction
- Visual Design
- Teaching
- Data Visualization
- Human centered design
- Design Leadership
- I lead, design and develop the User Experience(UX) and implement User Interface(UI) and interaction for various Virtual reality(VR), Augmented Reality(AR) & projects for interactive media experiences and games.
︎SHAPE IMMERSIVE - Spatial Data Marketplace | June 2018 - November 2018
Product design, UX/UI Design, and research. ︎
• Research how geospatial data can be used to develop persistent AR experiences
• Interview stakeholders and experts in the field
• Devise a high-level guideline to explain how spatial data is used in AR
• Design happy user path from a data buyer’s perspective
• Design and iterate on wireframes
• Visualize spatial data
• Usability testing
• High fidelity and clickable prototype
︎CHKOUT- Mixed Reality Shopping Experience | May 2018 - Ongoing
Product and User Experience Designer, Biz-Dev.
︎YUMEBAU - Location-based Augmented Reality Game for kids | Jan 2018 - June 2018
UX/UI Design, and Product Owner.
• Product + UX Designer: Creating Personas and User journeys to help developers, designers, and stakeholders align on the product vison.
• UX researcher: Studying and Implementing a seamless user experience in Augmented Reality Game. Defining the UX of AR as we build the product. Studying best practices in AR.
• UI Designer: - Rapid prototyping User Interactions design and implementing them in Unity3D, Iterate and validate the designs by user testing.
• Game designer: Help the dev team with the Game design document. Design engaging gameplay and core loops. Maintain Art Bible.
• Product owner: Setup and facilitate client meetings and product retros. Manage client expectations and align with the Scrum Master to develop Product.
︎TORONTO NOW - Events module June 2018
UX/UI Design, and research.
• UX Designer: Creating Personas and User journeys to create a seamless Event platform.
• UI Designer: Design UI with brand guidelines. Create a clickable prototype using Sketch and Invision.
• UX Research: Competetive research and category landscape analysis for best practices and Event Solutions.
︎Associate Creative Director-BPG BATES Dubai(Part of WPP group)Jul 2011 – July2017(6 yrs)
︎Senior Art Director - DDB Dubai
| Mar 2009-Jul 2011
My stint at DDB Dubai gave me the experience to add strategic insights to my creative skills. I handkled createive responsibilities for an International brand like Lipton - unilever group of companies for Middle-east North-Africa and Turkey region. I Also worked here on a lot of films and Multimedia campaigns.
Accounts:
• Lipton Tea (Unilever) for Turkey, MENA and Central Africa.
• Sharjah MegaMall
• HSBC Bank
︎Art director - Leo Burnett Dubai
| Sep 2004 – Mar 2007
My First Experience working in Dubai UAE. It gave a me a great insight into the region & its cultural influences. I worked on a number of accounts including:
• General Motors (Envoy, Yukon, Suburban)
• Chevrolet (Optra, Epica)
• Showtime (CableTV network)
• Grohe
• Dubai TV
• Dubai Properties & Business Bay
• I won a Mena Crystal Grandprix for General motors Poster
• I won a poster competition for Mena Crystal awards, as a result I was chosen to represent the MENA region at the Crystal festival at Meribel, France.
| Mar 2009-Jul 2011
My stint at DDB Dubai gave me the experience to add strategic insights to my creative skills. I handkled createive responsibilities for an International brand like Lipton - unilever group of companies for Middle-east North-Africa and Turkey region. I Also worked here on a lot of films and Multimedia campaigns.
Accounts:
• Lipton Tea (Unilever) for Turkey, MENA and Central Africa.
• Sharjah MegaMall
• HSBC Bank
︎Art director - Leo Burnett Dubai
| Sep 2004 – Mar 2007
My First Experience working in Dubai UAE. It gave a me a great insight into the region & its cultural influences. I worked on a number of accounts including:
• General Motors (Envoy, Yukon, Suburban)
• Chevrolet (Optra, Epica)
• Showtime (CableTV network)
• Grohe
• Dubai TV
• Dubai Properties & Business Bay
• I won a Mena Crystal Grandprix for General motors Poster
• I won a poster competition for Mena Crystal awards, as a result I was chosen to represent the MENA region at the Crystal festival at Meribel, France.
︎Sr. Art Director - Impact BBDO
| Mar 2007 – Feb 2009
Ths was my exposure to Maga brands like PepsicCo and Masterfoods. I worked on some big productions on Snickers and Mountain Dew at BBDO.
Accounts:
• Pepsi Co (Pepsi, Miranda, 7up & Mountain Dew)
• Masterfoods (Snickers)
• Citizen Watches
• DME
Bombay, INDIA
︎Art Director - Saatchi & Saatchi Mumbai
Art Director - Ambience Publicis
︎Art Director - Alok Nanda Company
Art Director - Grey World Wide |
︎Creative Department Intern -JWT
Check out my work experience in detail on linkedIn. ︎
| Mar 2007 – Feb 2009
Ths was my exposure to Maga brands like PepsicCo and Masterfoods. I worked on some big productions on Snickers and Mountain Dew at BBDO.
Accounts:
• Pepsi Co (Pepsi, Miranda, 7up & Mountain Dew)
• Masterfoods (Snickers)
• Citizen Watches
• DME
Bombay, INDIA
︎Art Director - Saatchi & Saatchi Mumbai
Art Director - Ambience Publicis
︎Art Director - Alok Nanda Company
Art Director - Grey World Wide |
︎Creative Department Intern -JWT
Check out my work experience in detail on linkedIn. ︎
Education:
The Centre for Digital Media - Vancouver Canada
Master of Digital Media, MDM.
Product Design, Digital Media, Creative Technology
.
CDM is an internationally recognized, research informed and industry relevant professional graduate program that engages students in the development of digital media products.
Sir J J Institute of Applied Arts
Bachelor of fine arts - BFA (Applied Arts).
Part of Mumbai Universtiy, JJ School of ARt is a premier Art School in Asia. Studied Commercial Art, Creative, Design
Activities and Societies: Huemages - Annual Student Creative festival
Master of Digital Media, MDM.
Product Design, Digital Media, Creative Technology
.
CDM is an internationally recognized, research informed and industry relevant professional graduate program that engages students in the development of digital media products.
Sir J J Institute of Applied Arts
Bachelor of fine arts - BFA (Applied Arts).
Part of Mumbai Universtiy, JJ School of ARt is a premier Art School in Asia. Studied Commercial Art, Creative, Design
Activities and Societies: Huemages - Annual Student Creative festival
Specialties:
UX - User eXperience Design
UI - User Interface Design
360 ̊ Advertising Campaigns
Photography
UI - User Interface Design
360 ̊ Advertising Campaigns
Photography
Other Interests
Mixed Reality
Game Design
Augemented Reality
Inline skating
Game Design
Augemented Reality
Inline skating
References
Available on requestSocial Media
Email: pushkar.web(at)gmail.com
linkedin: linkedin.com/in/pushkar30
linkedin: linkedin.com/in/pushkar30
Client list
FMCG
Lipton - Yellow Label
Lipton - Clear Green
Lipton - Chai latte
Pepsico - Pepsi
Pepsico - Mountain Dew
Pepsico - Mirinda
Pepsico - 7up
Al Rawabi - Juices
Al Rawabi - Milk
Tetley Tea
Masterfoods - Snickers
Himani
Dabur
ITC Foods
Saffola Sunflower Oil
MUSIC
Easy Buy Music
Lipton - Yellow Label
Lipton - Clear Green
Lipton - Chai latte
Pepsico - Pepsi
Pepsico - Mountain Dew
Pepsico - Mirinda
Pepsico - 7up
Al Rawabi - Juices
Al Rawabi - Milk
Tetley Tea
Masterfoods - Snickers
Himani
Dabur
ITC Foods
Saffola Sunflower Oil
MUSIC
Easy Buy Music
AUTOMOTIVE
General Motors - Envoy
General Motors - Yukon
General Motors - Suburban
Chevrolet - Optra
Chevrolet - Epica
Chrysler
SERVICES
Showtime - CableTV network
RTA - Road Transport Authority Dubai
RTA - Dubai - Metro
RTA - Dubai - Tram
RTA - Dubai - Bus
FNC - Federal National Council
BPCL - Bharat Petroleum
FINANCE
HSBC Bank
HDFC Bank
FGB - First Gulf Bank
Kotak Mahindra Bank
Sharekhan.com
Dubai Mercantile Exchange
RETAIL
Grohe
Citizen Watches
Sharjah Megamall
360 mall
Global Village
FASHION
Arrow Shirts
Wrangler
Babyshop
Park Avenue
TELCOM
BPL Mobile
REAL ESTATE
Dubai Properties
Business Bay
HOSPITALITY
Barista Coffee Company
Taj Group of Hotels
Travelport
Skills & tools
Sketch
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Adobe Premiere
Invision
Invision Studio
Cinema 4d
Unreal Engine
Unity 3d
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Adobe Premiere
Invision
Invision Studio
Cinema 4d
Unreal Engine
Unity 3d
Persona
Prototyping
Wireframing
Sketching
Doodling
Agile
Scrum
Photography
Video Editing
Prototyping
Wireframing
Sketching
Doodling
Agile
Scrum
Photography
Video Editing
Bombay
INDIA
Dubai
UAE
Vancouver
CANADA︎REFERENCES
Take a look at some of the references I have recieved from my colleagues.
︎ARTHUR SEBERT
Founder at Reactiv
Founder at Reactiv
Pushkar led the design of a VR game prototype for a startup project, and did an excellent job. He was able to provide a great framework to design the game, but was open to adapting it for the needs of a startup. He is creative and well versed in UX for VR. His communication was very clear and frequent, and he was proactive to own the work and move it forward quickly. I would be very glad to work with him again.
︎MICHAEL WIDMER
Software Engineer at This Game Studio
Software Engineer at This Game Studio
Pushkar is an experienced UX Designer with a well-rounded background, giving him a uniquely broad perspective. He's an extremely friendly person, and he's always willing to talk about interesting topics if you give him a chance.
︎NAYAAB RAIS
Creative Director at McCann
Creative Director at McCann
It’s easy for me to recommend Pushkar since I have worked as his Copy partner for quite a while at Brandcom and DDB. He always had a 100 ideas every minute and was an absolute treat to work with. Best of all was his calm demeanour that made our working experience not only productive and great, but also enjoyable.
︎RUCHDI RARAGI
Group Account Director at DDB
Some say that he has 1000 vintage cameras and that he sleeps with one each night while the other 999 watch. Some say that his cool and chilled demeanor is caused by his unparalleled hate towards brand logos, as he has to take 10 Xanax pills before putting one on his layouts and 10 after being asked to enlarge it.
Despite the "rumors" above, I had a great time working with Pushkar. What stood out to me the most was that his creative ideas were always fresh, relevant and up to date with what's happening in the market and globally.
He was definitely a great asset and a main part of the engine in Lipton's creative engine.
Wish you all the best buddy wherever you go - keep on rocking : )
︎LESLIE MENDOCA
Director at CA Communications
Pushkar is a great guy to work with! We were a good team at ideating, often knocking heads when it came to the final communication, but all in all, he helped me create some of the most memorable communication. All said and done, Pushkar was a great asset to the team with exceptional thinking and ideation that deserves kudos to his work. He is a dedicated and meticulous art director who can truly make a difference to the team.
︎MELISSA ANDREWS
Writer (Cape Town/Dubai)
Writer (Cape Town/Dubai)
I have worked with Pushkar at both Brandcom and DDB. He is an extremely talented Art Director for whom ideas come very easily and is a pleasure to work with. He's also a good team player and has strong leadership capabilities. I highly recommend him.
︎TANYA THEODORY
Regional brand Manager at Kellogs
Regional brand Manager at Kellogs
Pushkar is a good creative person. He does very well at conceptualizing great ideas and then executing them, taking into account all the details.
︎ABHINAV SHARMA
Head of Strategy at Dentsu One - Kuala Lumpur
Head of Strategy at Dentsu One - Kuala Lumpur
Pushkar was meticulous, creative and jovial. He was one of those creative people you actually enjoyed briefing and interacting with. He would ask the right questions, signalling his desire to learn more about the job at hand. You always felt he was a genuine team player. His work was always par excellence and clients appreciated it.
︎SANJAY SIPAHIMALANI
Executive Creative Director at Bates 141
Executive Creative Director at Bates 141
I found Pushkar to be diligent and serious about his work, as well as possessing the talent to come up with effective and award-winning ideas time and again. From the start, it was clear that he was an advertising professional to watch, and I have no doubt that, before long, he will go even further in his career.
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Bombay
INDIADubai
UAEVancouver
CANADAMy Story
Hi, I am Pushkar. This is story of my life.
I am a Product, UX UI Lead Designer currenty working for one of the biggest VR AR studios in Canada. I recently worked on Doom3VR, it was launched in march 2021 on PSVR platform. My team builds cutting edge games, experiences & innovative business solutions using AR & VR technology. Im currentlyworking on 2 undisclosed VRAR projects.
I moved to Vancouver to pursue my Master's Degree in Digital Media (MDM) at Centre for Digital Media in Vancouver, Canada. I am a problem solver at heart, and passionate about Mixed reality and Digital design, I believe that with the right combination of design and tech we can solve most of our world problems.
I was born in one of the craziest and most inspirational city of Bombay, India. I studied Design & Comminication and recived BFA (Bachelor of Fine arts) at JJ Institute of Applied arts. After working in Bombay for a few years, I moved to Dubai UAE.
I have been lucky enough to have traveled to over 91 cities around the world. My most prized posessions are the souvinier T-shirts I pickup at every new city I visit. I am an avid photgrapher and a film camera collector, I have 19 film cameras in my collection so far. I am a self procraimmed Sci-fi, Anime and foreign film junkie, A new media geek, certified PADI Advance Scuba Diver and Inline Skater.
I also teach design at SFU & VFS.
A recent Interview took an in-depth look at My journey ︎︎︎
Other Interests
Mixed Reality
Game Design
Augemented Reality
Inline skating
Photography
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Game Design
Augemented Reality
Inline skating
Photography
Cities visited
Mumbai
INDIAHigh School
Bachelors Degree -BFA
Advertising
Design
Dubai
UAEAdvertising
Digital Design
Travel, Scuba Diving
Rollerblading
Vancouver
CANADAMasters Degree -MDM
VR Game Design
Teaching VR AR Design & Data viz
Doom 3 VR
Adventure Continues...
Awards
I have won a few awards in my career
VR Game of the Year - Doom3 VR (Nominated)
Issued by International VR Awards
AIXR - The Academy of International Extended Reality
https://vrawards.aixr.org/finalists-2021/
Jul 2021
Issued by International VR Awards
AIXR - The Academy of International Extended Reality
https://vrawards.aixr.org/finalists-2021/
Jul 2021
Best VR AR Game - Doom3 VR (Nominated)
Issued by Canadian Game awards
https://cgameawards.ca/2022-cga-nominations/
Apr 2022
Issued by Canadian Game awards
https://cgameawards.ca/2022-cga-nominations/
Apr 2022
Protohack Hackathon - 3rd Place My team won the 3rd place in the Protohack Hackathon in Vancouver for our product uNXT. The theme given was "Education". Three of us met and formed a team, came up with an Idea, created a prototype and presented the product all within 12 hours.
My role was that of User Experience Designer and Product Owner. I also created User Interface for the hackathon.
It was an exciting to practice working with a brand new team and rapid iterations with a severe time constraint of 12 hours. https://protohack.com/Mar 2018
Dubai Lynx - 3 Bronze Awards Sennheiser - PXC 550 Headphones Campaign
Mar 2017
Dubai Lynx - 2 Finalists
Ranches Primary School - Radio Activation
Feb 2017
MENA Crystal Awards - 3 Bronze Awards Eyezone - Guess Who Outdoor campaign
Jan 2015
Crystal international Festival - 3 Bronze Awards Eyezone - Guess Who Outdoor campaign
Dec 2014
Epica Awards Shortlist Eyezone - Guess Who Outdoor campaign
Nov 2014
Communication Arts - Award of excellence Eyezone - Guess Who campaign
May 2014 - Featured in Design Annual
Dubai Lynx awards - 3 Silver Awards Eyezone - Guess Who Outdoor campaign
Mar 2014
EFFIES Shortlist First Gulf Bank - Brand Campaign
2014
MENA Crystal awards Outdoor Crystal General Motors - Road Safety
2007
I love to volunteer at tech, art and educational events.
- TEDx Vancouver - November 2017
Cash Register and AfterParty VolunteeringHelped with the Signage at the after party venue. Managed cash desk. and helped to direct delegates and volunteers to the after party venue.
- VR/MR/XR Event by French Consulate - November 2017
Event Setup assistantAssisted the event manager at the event and tear down after the event. Helped to disassemble the technical equipment & furniture after the event.
- Global Game Jam - January 2018
Event Volunteer
Global game jam is an international event where teams create a game in 48 hours. I helped to manage the food and any other help the participants needed with the Vancouver chapter of the event.
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Bombay
INDIADubai
UAEVancouver
CANADAINTERESTS
I find inspiration everywhere.
I find inspiration everywhere.
I wish to experience everything at least once.
I am currently buiding a Mixed Reality shopping platform with a small team on the side, dabbling in Virtual Reality and Unity3D, integrating shopping platforms like Shopify and Magento.
I am a problem solver at heart, and passionate about Mixed reality and Digital design, I believe that with the right combination of design and tech we can solve most of our world problems.
I am a problem solver at heart, and passionate about Mixed reality and Digital design, I believe that with the right combination of design and tech we can solve most of our world problems.
PHOTOGRAPHY
I am an avid photgrapher and a film camera collector, I have 19 film cameras in my collection so far.
My work has been featured on prominent blogs and in a few magazines.
![My film camera collection]()
My work has been featured on prominent blogs and in a few magazines.
3D SCULPTING
I am a 3D modeling enthusiast. I have recently been experimenting with 3D Scuplting using Blender 3D.
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DOODLES & ILLUSTRATIONS
I don’t consider myself a profesional illustrator but I can draw and doodle quite well; enough to explain my ideas. I love drawing with on my iPad with Apple pencil, it’s a lot of fun.