Before moving to the world of UX UI & Product Design, I enjoyed a long and award winning csreer in advertising. Start as a graphic designer  moving to the ranks of art director and creative director. I worled in multinational agencies such as DDB, BBDO, Saatchi & Saatchi and Leo Burnett. I handled creative and led teams to create award winning work on brands such as Genenarl morors trucks, Lipton Teas & HSBC Bank.

In addition to my advertising and design career, I am also a design educator, teaching at Simon Fraser University to master's students and instructing design at VFS in Vancouver. This dual role as an educator and practitioner has enriched my perspective and allows me to share my knowledge and passion for design with the next generation of designers.